A Comparison of AAWP vs Lasso Affiliate Plugins for WordPress: Features, Costs, and More

A Comparison of AAWP vs Lasso Affiliate Plugins for WordPress: Features, Costs, and More
AAWP vs Lasso Affiliate Plugins for WordPress

I have been using Lasso for a long time now, and in order to write this comparison post, I had to refresh my memory on how AAWP works. AAWP requires an Amazon Affiliate API key to keep track of the product prices, whereas Lasso does not have this requirement. However, I had to use another plugin with AAWP to handle other affiliate programs since it only works with Amazon, whereas Lasso works with multiple affiliate programs out of the box.

Both Lasso and AAWP offer a range of features to help users with affiliate marketing on their WordPress site.

A Comprehensive Comparison of AAWP vs Lasso: Similarities and Differences


  • Both AAWP and Lasso offer geotargeting to redirect visitors to their local Amazon store and support HTTPS/SSL secured connections.
  • Both AAWP and Lasso offer automated data updates via Amazon’s Product Advertising API, including product pricing.
  • Both provide support for various Amazon Partner Networks, such as Australia, Canada, United Kingdom, etc.
  • Both allow users to create affiliate links that include their personal tracking ID.
  • Both are responsive and mobile-friendly, designed to work on desktops as well as mobile devices.
  • Both offer options for customization, with prepared templates and the ability to choose different styles or designs.
  • Both provide click tracking to help users evaluate which products or individual elements of a product box are being clicked most often.
  • Both have a well-structured admin area, where users can define settings and adjust product output.
  • Both are developer-friendly, supporting developers with special functions, PHP templating, and WordPress hooks.


  • Lasso offers a dashboard to view all affiliate links and linking opportunities in one place, while AAWP offers a well-structured admin area to adjust the output of products.
  • Lasso offers link cloaking to make URLs look pretty by adding custom permalinks to every affiliate link, while AAWP offers link shortening with automatic conversion to easy-to-read links.
  • Lasso offers options for text links, product boxes, bestseller lists, new release lists, and comparison tables, while AAWP offers product tables, grids, and boxes.
  • Lasso provides a caching feature to reduce the number of API requests, while AAWP offers sorting and filtering options for generated lists by product title, price, and more.
  • Lasso offers support for various languages, while AAWP is only translated into a few languages.

Overall, both Lasso and AAWP provide a comprehensive set of features to assist users with affiliate marketing on their WordPress sites. However, each plugin has its own unique strengths and features. Therefore, users should consider their specific needs and preferences when deciding which plugin to use.

By the way, if you’re looking for reliable WordPress hosting to power your affiliate site, I highly recommend checking out Rocket.net. I’ve been using their service for a while now, and it’s been fantastic. Not only is the hosting platform fast and secure, but their customer support team is top-notch too. In fact, I’ve even written a detailed review of Rocket.net on my website – be sure to check it out if you’re interested! Now, back to Lasso vs AAWP…

One Complaint About Lasso

One complaint about Lasso is on a rare occasion. I would find it would have an incorrect price either a lower price or higher price, which was unfortunate having the blog viewer not knowing that something’s on sale is not great.

Before Lasso added this feature, I had to sign up for Geniuslink when I required multiple geolocations with Lasso. I even wrote a blog post about the setup procedure. I’m currently looking into whether this is still necessary for my situation. Nevertheless, it’s still helpful to use Geniuslink if I remember to check it.

How to Use Lasso Affiliate Marketing WordPress Plugin with Geniuslink
Looking to increase your affiliate income? Check out the Lasso Affiliate WordPress plugin with Geniuslink. I decided in 2022 to up my Affiliate Marketing game by switching from AAWP to Lasso for my WordPress websites, and it has been a better experience overall. Not only does Lasso support Amazon right

It was easier to set up Lasso because I only needed to click on the plus sign in the WordPress editor and choose Lasso from the options to add a single affiliate display or other display block. Additionally, it’s easy to update links in Lasso, and I can switch affiliate programs in the backend, which automatically updates all the links on my website.

AAWP vs Lasso: Comparing Costs and Convenience for Affiliate Marketers

Lasso: The All-In-One Affiliate Marketing Plugin for WordPress
AAWP - The Amazon Affiliate WordPress Plugin
$39 (per month/per website)
€49 (per year/per website)
$99 (per month)
€129 (per year)
$299 (per month)
€249 (per year)

When it comes to pricing, AAWP charges €49 annually for one website, while Lasso’s starting price is $39 per month for one website, with other plans for three or more websites. Your decision between the two depends on whether you prefer a cheaper plugin that requires more manual updating or a pricier plugin that saves time and offers more built-in intelligence. Personally, I went with Lasso because it saves me a lot of time and stress, freeing me up to concentrate on producing fresh content.

Experiencing Lasso’s Stellar Customer Support: A User’s Perspective

Lasso boasts impressive customer support, featuring a chat function right within the plugin that makes it easy to seek assistance. Whenever I encountered a rare bug or had trouble figuring something out, their support team was both friendly and supportive. They take feedback seriously and are continually working to enhance their product.

Lasso streamlines the process of generating an affiliate display. All I need to do is copy the Amazon URL for the product I want to showcase, and Lasso automatically inserts my Amazon Affiliate ID. This simplifies the process of creating displays and gets me started with affiliate marketing in no time.

AAWP vs Lasso: Choosing the Right Affiliate Plugin for Your Needs

If you’re new to affiliate marketing and planning to work with Amazon, AAWP is a good option to consider as it provides various display options and customization features to showcase Amazon products effectively. However, AAWP can have a slightly steeper learning curve compared to Lasso, which has an intuitive interface with WordPress and easy-to-follow tutorials.

On the other hand, if you’re planning to work with multiple affiliate programs, Lasso’s flexibility and compatibility with various networks make it the superior choice. With Lasso, you can easily create custom displays for different affiliate programs, track clicks and sales through built-in analytics, and even cloak your affiliate links for better tracking and higher reliability. Moreover, Lasso’s customer support team is known for being reliable and responsive, which can be a huge plus for users who need help or have questions along the way.

Overall, whether you choose AAWP or Lasso depends on your specific needs as an affiliate marketer. If you’re focused solely on Amazon and want specialized features for displaying Amazon products, AAWP may be the better option. However, if you’re working with multiple affiliate programs and want a user-friendly, all-in-one solution, Lasso is a clear winner.

As someone who’s been using Lasso for a while now, I can confidently say that it’s an excellent choice for anyone who’s serious about affiliate marketing on their WordPress site. In fact, I’ve been using Lasso on my site hosted with Rocket.net, and it’s been a game-changer for me. Rocket.net’s simple, fast, and secure WordPress hosting has made it easy for me to focus on growing my affiliate business without worrying about website performance or security.

Maximize Your Affiliate Marketing Success with AAWP vs Lasso

Looking to take your affiliate marketing efforts to the next level? Look no further than Lasso vs AAWP, two powerful plugins that can supercharge your WordPress site and drive greater revenue. By harnessing the unique features and strengths of these plugins, you can maximize your affiliate marketing success and reap the following benefits:

  1. Efficiency and Time Savings: Lasso’s intuitive interface and easy-to-use features enable you to quickly generate affiliate displays and update links with just a few clicks. With AAWP, you can effectively showcase Amazon products and customize your displays without the hassle of manual updates. Both plugins save you valuable time, allowing you to focus on creating fresh, engaging content and growing your affiliate business.
  2. Increased Conversion Rates: Lasso and AAWP offer a variety of display options, from product boxes to comparison tables, allowing you to present affiliate products in the most appealing and persuasive way. With Lasso’s link cloaking and AAWP’s link shortening, you can create visually pleasing and user-friendly links that boost click-through rates and drive higher conversions.
  3. Enhanced Tracking and Analytics: Gain valuable insights into the performance of your affiliate marketing efforts with Lasso and AAWP’s comprehensive tracking and analytics features. Monitor click-through rates, track sales, and evaluate the effectiveness of individual elements within your affiliate displays. Armed with this data, you can optimize your strategies and maximize your earning potential.
  4. Flexibility and Compatibility: Lasso’s compatibility with multiple affiliate programs and networks makes it an ideal choice for those working with various partners. AAWP’s specialization in Amazon products provides unparalleled options for Amazon affiliates. Whether you’re focused on one program or working with multiple networks, both plugins offer the flexibility to adapt to your specific needs and preferences.
  5. Outstanding Customer Support: Lasso and AAWP are backed by dedicated and responsive customer support teams that are ready to assist you whenever you need help or have questions. From resolving technical issues to providing guidance on optimizing your affiliate marketing campaigns, their support ensures a smooth and successful experience.

Incorporating Lasso or AAWP into your affiliate marketing strategy empowers you to leverage cutting-edge tools and features that drive results. Whether you prioritize time savings, increased conversions, or comprehensive analytics, these plugins offer the functionality and support you need to thrive in the competitive world of affiliate marketing.

Start maximizing your affiliate marketing success today by harnessing the power of Lasso or AAWP. See the difference these plugins can make and unlock the full potential of your WordPress site for lucrative affiliate partnerships.

Remember, your affiliate marketing journey doesn’t have to be a solo endeavor. With Lasso or AAWP by your side, you’ll have the tools and support you need to reach new heights and achieve your financial goals. Don’t miss out on this opportunity to transform your affiliate marketing game. Get started with Lasso or AAWP now and unlock a world of possibilities.

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